Australian Made and Owned
Quality backed by Science
Family Owned Since 1953

About us

Welcome to

Ego eShop( is the online store of Ego Pharmaceuticals. 


Ego Pharmaceuticals was founded when a young chemist, Gerald Oppenheim, and his wife, Rae, a nurse, saw a need for products to restore and maintain healthy skin. In the laundry of their suburban Melbourne home they developed Ego Pine Tar Bath Solution, later called Pinetarsol, which remains one of Australia’s most widely used inflammation treatments. Ever since Ego has continued to research and develop products and treatments to care for and meet the skin needs of all people.

Gerald Oppenheim passed away in 1995 leaving his legacy, Ego, to the family. His sons, Alan Oppenheim the Managing Director, and David Oppenheim both sit on the Board of Directors. As does Dr Jane Oppenheim, Alan’s wife, who is the Scientific and Operations Director.

Proudly Australian-owned, Ego Pharmaceuticals has led the way in the development, manufacture and marketing of innovative skincare products for 60 years. Our mission is to exist for people who want healthy skin. Ego is the specialist in skincare, backed by science. We make our products in Australia for the people of the world. We provide consistently high quality products, underpinned by heritage and integrity.

From its inception as a family business in 1953, Ego has grown to become a world leader, producing a comprehensive skin and health care range for sale in Australia and around the world. Our reputation is built on consistently delivering effective, high-quality and innovative products to meet a diverse range of needs, and we are committed to creating the best possible skin therapies for our customers.

We have hundreds of testimonials that tell us people trust Ego to help care for their skin every day.

The name ‘Ego’ is an acronym for Erwin and Gerald Oppenheim. Dr. Erwin Oppenheim, Gerald’s father was a dermatologist.



At Ego, we do our best to minimise and continually improve processes that may impact on the environment in which we operate. Learn more our commitment to the planet.

Why Buy With Us?

Why buy with us? Learn more here.

The use of recyclable shipping materials:

  • Australian Made and Owned
  • Our Products Backed by Science
  • Our Products are recommended by Dermatologists
  • Our Products are Not Tested on Animals
  • At Ego we do our best to minimise and continually improve process that may impact on the environment in which we operate.